I’m a strategy director.

Currently at DEPT® in Amsterdam

I’m a brand strategist with an integrated background and a healthy contrariness. I believe good strategy is simple, but not necessarily easy.

In the past I’ve spent some time at Publicis Groupe, where I was also part of Publicis Groupe Effectiveness Lab, a cell we created out of a growing need for rigorous strategic thinking and effectiveness for our clients.

I also worked with some amazing people at Ogilvy Brussels, BBDO Belgium, Proximity London, Serviceplan BeNeLux, Emakina, and Boondoggle.

That was the mandatory serious part. Here you can find some other stuff about me.